Branding Archives - Village Pet

John Springer, CFO

John brings over 25 years of experience partnering with leadership teams to drive value for private equity-backed, private, and public companies. Before joining Village Pet Care, he served as an interim CFO consultant to multi-site, middle-market, PE-backed businesses in industries including pet services, veterinary, HVAC, and car wash.

Prior to consulting, John held senior finance, strategy, and operational leadership roles at nonprofit and multi-national Public Companies, including Children’s Home and Aid, Perdoceo Education, SIRVA, and Tellabs.

He holds an M.B.A. from the University of Chicago Booth School of Business and a B.A. in Economics from the University of Illinois. John lives in Naperville, Illinois, with his family and their two rescue dogs, Daisy and Violet.

Alan Shackelford, SVP Digital & Data

Alan has over 30 years of experience in data and marketing services for the veterinary and animal care industries. He founded Veterinary Metrics and joined ThinkPets as the VP of Operations & Business Development with the integration of the two companies. His career has also included serving in a number of leadership positions at various private equity backed organizations.

With a strong background in marketing and data analysis implementation and solutions, Alan brings expertise and insight for pet care to the Village Pet Care family.

Jeff Lichtman, CRO

Jeff is the Chief Revenue Officer at Village Pet Care. Most recently, Jeff served as Chief Marketing Officer at Fairway Lawns, a leader in the external residential services space that encompasses over 30 brands across over 70 branch locations.

Before Fairway Lawns, Jeff was the Chief Marketing Officer at Consumer Safety Technology, a leader in substance-use safety, detection, and monitoring. He also spent nearly a decade in various brand management roles at Gatorade, Quaker Oats and PepsiCo as well as various direct response leadership roles at Career Education Corporation (now Perdoceo).

Jeff is focused across the entire marketing and sales funnel to deliver our customer and financial growth goals, bringing proven successes in both performance and brand management to this role.

Jeff holds an M.B.A. from Northwestern Kellogg School of Management and a B.A. in Communications from the University of Pennsylvania. He resides with his family in the northern suburbs of Chicago, IL.

Mayra Chimienti, COO

Mayra Chimienti joined the Village Pet Care team in 2025, bringing with her 20 years of experience in multi-unit operations and a strong focus on establishing high service standards. Prior to this, she served as Chief Operating Officer at Mister Car Wash (NASDAQ: MCW), where she played a pivotal role in expanding the company from 50 to over 500 locations through both acquisitions and new development, culminating in a successful IPO in 2021.

Throughout her career, Mayra has been dedicated to developing leadership talent and fostering a strong organizational culture to support sustainable growth. In her current role, she oversees Operations, Facilities, Integrations, and Human Resources.

Mayra holds an M.B.A. from the University of Arizona and a B.A. from the University of Texas at El Paso. She resides in Tucson, AZ with her husband, two energetic daughters, and their Red Heeler, Sydney.

Raj Motwani, CFO

Raj is the Chief Financial Officer at Village Pet Care. He previously served as CFO of Orion Group, where he helped build the company from incubation to one the nation’s largest networks of Commercial HVAC, Landscaping and Facility Maintenance service providers.

Before Orion, Raj was a consultant at McKinsey and EY, where he advised companies on financial strategies and operational value creation initiatives. Raj is passionate about supporting and growing businesses by investing in our people and delivering the highest quality service to our pet friends that visit our centers.

Raj holds an M.B.A from The Wharton School at the University of Pennsylvania and a B.Sc. in Finance and Accounting from NYU’s Stern School of Business.

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John Springer, CFO

Alan Shackelford, SVP Digital & Data

Jeff Lichtman, CRO

Mayra Chimienti, COO

Raj Motwani, CFO