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Alan Shackelford, SVP Digital & Data

Alan has over 30 years of experience in data and marketing services for the veterinary and animal care industries. He founded Veterinary Metrics and joined ThinkPets as the VP of Operations & Business Development with the integration of the two companies. His career has also included serving in a number of leadership positions at various private equity backed organizations.

With a strong background in marketing and data analysis implementation and solutions, Alan brings expertise and insight for pet care to the Village Pet Care family.